A Child's Best Start

Teaming Up for Proper Nourishment: Mead Johnson Launches 'A Child's Best Start'

Demonstrating commitment to its mission to "nourish the world's children for the best start in life,‟ world-leading pediatric nutrition company Mead Johnson Nutrition (MJN) launched a new corporate social responsibility program called 'A Child's Best Start' dedicated to improving nutritional care for children without parents who are living in vulnerable circumstances. Its main thrust involves upgrading food-related facilities and resources of various under-resourced welfare organizations serving children without parental support.

MJN global President Steve Golsby shared the inspiration behind the philanthropic effort. "Through research and in conversations with child-welfare experts, we have learned that best practices in nutrition are not readily available to government agencies, non-profit organizations, and individuals serving as caregivers for these children," Golsby said. "Given the expertise we possess, we recognized that Mead Johnson could and should help this situation."

In the Philippines, Mead Johnson Nutrition is partnering with Christian Growth Ministries (CGM)-Home of Joy, an orphan-caring institution in Dasmarinas, Cavite, duly accredited by the Department of Social Welfare and Development (DSWD), as its initial beneficiary. There are plans to improve kitchen and food preparation space and equipment, to beautify dining room furniture and amenities, and to establish gardens to increase availability of fresh and healthy produce, all through company contributions and employee volunteer efforts.

The program got off to an auspicious start last February 8, 2012, as the men and women of Mead Johnson took time out from their annual convention to travel all the way to the site in Cavite to help build the Mead Johnson Nutrition vegetable garden. Employees spent the entire day tilling the soil, removing weeds, and finally, planting vegetables and other seedlings on the 800 square meter parcel of land. Hours of painstaking labor resulted in 80 new garden plots, ready to bear the fruits of their labor.

"We are truly privileged to have the opportunity to partner with Mead Johnson, one of the world's top nutrition companies for children and we thank them for their generosity," said Rosely Fornoles, President and CEO of CGM-Home of Joy.

Mead Johnson Nutrition is acknowledged for its leadership in nutritional science for babies and children. The company established its presence in the Philippines in 1962 and marks its 50th year of operations in the country this year.